News from Freeman Spogli and our portfolio companies

Plantation Products Acquires SUPERthrive

NORTON, MA - JULY 19 2017 - Plantation Products, LLC announced today that it has acquired SUPERthrive for an undisclosed amount.

SUPERthrive has been helping gardeners become more successful since 1938. The company has thousands of testimonials from home gardeners and professional growers, who have faithfully used SUPERthrive for years. The company's founder (Dr. John Thomson) has received numerous awards for his work and invented the original vitamin solution SUPERthrive to produce healthier plants. The company remains headquartered in North Hollywood, CA.

Michael Pietrasiewicz, President and CEO of Plantation Products, said "SUPERthrive is an amazing product and I am very excited to partner with the entire team to take the company to the next level. SUPERthrive has passed the test of time and our job is to get the product into more people's hands, so they can experience the benefits of SUPERthrive themselves."

"Gardening can be incredibly rewarding and we are constantly looking for ways to do it better," added Pietrasiewicz. "At Plantation Products, we take a great deal of pride in bringing products to gardeners that allow them to be more successful. SUPERthrive is a perfect example of how a great product can help achieve those goals. We are very excited about the future."

About Plantation Products, LLC.

Plantation Products is the largest packet seed and seed starting company in North America. The company fills over 180 million seed packets annually and distributes products to over 70,000 retail outlets with the objective of helping to manage this category for our important retail customers. Plantation Products manages many strong brands that have been around for a very long time (some over 150 years) and SUPERthrive certainly fits into that category. Some other popular names include: American Seed, NK Lawn & Garden, Ferry Morse, Livingston Seed, McKenzie Seed, and Jiffy.