Osprey(Link opens in new window)
Partnering with an Iconic Brand to Accelerate Growth Globally
Osprey is an iconic active lifestyle brand and a global leader in technical packs for outdoor, travel, cycling, running, kids and urban adventures.
The Osprey brand reflects an unwavering commitment to innovation, quality and intended function. The Company combines its global production capabilities with a deep retail and distribution network to deliver its products to a diverse, global customer base of outdoor enthusiasts, elite athletes, active families and everyday people. Osprey was founded in 1974 and is based in Cortez, Colorado.
Freeman Spogli partnered with the Founder of Osprey as the first institutional capital in April of 2016. Throughout our partnership, the Company made significant investments in organizational development while optimizing operations by expanding distribution points domestically and internationally, accelerating new product development, and growing into adjacent product categories. The Company also launched its direct-to-consumer platform, www.osprey.com, and completed a transformative add-on acquisition of its European distributor during Freeman Spogli’s investment. These value creation initiatives helped drive strong financial results and Adjusted EBITDA growth of ~2x over Freeman Spogli's five-and-a-half year hold.
In 2021, Freeman Spogli realized its investment in Osprey through a sale of the company to Helen of Troy (NASDAQ: HELE).
Well-positioned to serve a loyal and growing customer base within the large and expanding outdoor recreation industry.
Countries Served at Exit
Growth in Adjusted EBITDA
At Exit
Expansion into Adjacent Travel Category
Grew and diversified product offering in the attractive global travel and everyday categories
Domestic and International Distribution Expansion
Enhanced distribution capabilities through new retail partnerships and transformative add-on acquisition of Osprey Europe
Opportunity for market share gain in core offering
Attracted new and loyal customers as a leading outdoor products brand synonymous with innovation and quality
Compelling Direct-To-Consumer Opportunity
Launched ecommerce sales on www.osprey.com, the company's primary direct-to-consumer platform
Expansion into Adjacent Travel Category
Grew and diversified product offering in the attractive global travel and everyday categories